Advantages of B2B
Ø Its is cost reduction technique for the company so as to overcome mediator
Ø With advancement in technology B2B can be done with the help of Electronic commerce.
Ø With the help of online auction the buyer of industrial goods can get the product at a cheap deal, as there are many competitors in an online auction.
Ø With E-Com electronic funds transfer-using EDI can be done between to organizations.
Ø B2B helps in lowering the cost for selling and marketing.
Ø It also shortens the selling cycle.
Ø The most important advantage of B2B is to have JIT just in time delivery, the company can have the track of good as to which place it has reached with the help of electronic commerce.
Transactions conducted through the internet between one business to another is called Business 2 Business. This type of business is carried out only through the internet. This business covers all types of organizations, right from auctioneers to business solution providers. This also includes business-business shopping and sales as well as provision of various services. With the advancement of technology with each and everyday, business transactions are carried out more easily and effectively as well as in a faster and efficient way.
Paper has been replaced by technology which makes the process easier and faster. In the United States of America alone, business to business has generated revenue of more than 7 trillion. Speed and Efficiency is very important in today’s competitive world, no matter what kind of businesses organizations conduct, and business to business has proven to be a big success because of the speed and efficiency. Businesses act with more speed and efficiency satisfying their customers which has proved to be an integral part of today’s B2B business. Moreover the growing resources of online services are helping business grow faster in every possible business area.
Some of the popular digital services offered are the news services, direct mail marketing, HR development and training. Due to the variations in the markets and business it is hard to estimate an accurate market size figure, but there’s absolutely no doubt that B2B is growing very rapidly and is the future trend of conducting business. In every possible way e-business should mask the value of the products sold to its customers. The biggest advantage which this kind of business over the other conventional businesses is the Just In Time delivery. The delivery of the products can be traced very easily and effectively thus satisfying both the Client and the Vendor. Prompt delivery satisfies not only the business but also ensures instant profits, thus making the transaction a successful one.
Tuesday, August 31, 2010
Key Features of B2B
B2B is the short form that is used for Business to Business. Most of the electronic commerce today is of this type. It includes the Inter Organizational System (IOS) transactions and electronic market transactions between organizations. B2B implies that both the seller and the buyers are business corporations; while business-to-business electronic commerce implies that the buyers are individual consumers. Business to business EC covers a broad spectrum of application that enables an enterprise or business to form electronic relationship with their distributors, resellers, suppliers and other partners.
By using B2B EC, business can reengineer their supply chain and partnership. B2B will offer access to following types of information.
· Product – price, sales history etc.
· Customers – sales history and forecast.
· Suppliers - Product line and lead-time, sales terms and conditions.
· Product process – capacity, product plan.
· Competitors – market share, product offerings.
· Sales and marketing – promotions.
· Supply chain process – quality, delivery time etc.
The following are the ways in the world that are being adopted with the help of B2B EC.
Electronic Marketing
B2B platform can be used to sell the company’s product and services to business customers on the Internet. This model can be called seller oriented marketing because customers visit the web site that the supplier has prepared. Certain group’s items, such as industrial equipment are purchased only by businesses.
Procurement Management
From the purchasing company’s point of view, B2B is a medium of facilitating procurement management such as reduced prices and reduced cycle time. To implement B2B from the procurement management point of view the buyer-oriented market place can be used where the buyer announces the RFQ to the potential suppliers for competitive purchasing. To the suppliers, participating to the customers oriented marketplace and winning the bid is the major concern.
Electronic intermediaries
Individual consumers and business purchases a group of items such as books, stationery and personal computers, in such cases the consumers and business buyers can share the intermediary. Certain items such as industrial equipments and parts are purchases only by business. Since the purchasing party is a business who has to deal with many suppliers and intermediaries, an integrated and tailored buyer’s directory linked suppliers and intermediaries is needed.
Just in time
JIT delivery of parts to manufacturing buyers is crucial to realize JIT manufacturing. Direct marketing requires an internal JIT manufacturing system; the JIT delivery and advanced confirmation of supplier’s inventory are essential elements for B2B.
Electronic Data Interchange
EDI is the electronic exchange of specially formatted standard business documents such as orders, bills approval of credit, shipping details and confirmation sent between business partners. The EDI translator is necessary to convert the proprietary data into standard format. Internet based EDI is an important technology for B2B EC.
By using B2B EC, business can reengineer their supply chain and partnership. B2B will offer access to following types of information.
· Product – price, sales history etc.
· Customers – sales history and forecast.
· Suppliers - Product line and lead-time, sales terms and conditions.
· Product process – capacity, product plan.
· Competitors – market share, product offerings.
· Sales and marketing – promotions.
· Supply chain process – quality, delivery time etc.
The following are the ways in the world that are being adopted with the help of B2B EC.
Electronic Marketing
B2B platform can be used to sell the company’s product and services to business customers on the Internet. This model can be called seller oriented marketing because customers visit the web site that the supplier has prepared. Certain group’s items, such as industrial equipment are purchased only by businesses.
Procurement Management
From the purchasing company’s point of view, B2B is a medium of facilitating procurement management such as reduced prices and reduced cycle time. To implement B2B from the procurement management point of view the buyer-oriented market place can be used where the buyer announces the RFQ to the potential suppliers for competitive purchasing. To the suppliers, participating to the customers oriented marketplace and winning the bid is the major concern.
Electronic intermediaries
Individual consumers and business purchases a group of items such as books, stationery and personal computers, in such cases the consumers and business buyers can share the intermediary. Certain items such as industrial equipments and parts are purchases only by business. Since the purchasing party is a business who has to deal with many suppliers and intermediaries, an integrated and tailored buyer’s directory linked suppliers and intermediaries is needed.
Just in time
JIT delivery of parts to manufacturing buyers is crucial to realize JIT manufacturing. Direct marketing requires an internal JIT manufacturing system; the JIT delivery and advanced confirmation of supplier’s inventory are essential elements for B2B.
Electronic Data Interchange
EDI is the electronic exchange of specially formatted standard business documents such as orders, bills approval of credit, shipping details and confirmation sent between business partners. The EDI translator is necessary to convert the proprietary data into standard format. Internet based EDI is an important technology for B2B EC.
Friday, August 27, 2010
What am I working on
Dear you all, me and my team are working on a project which is called chem&chem, a chemical B2B platform. It focus on global trade of chemicals. Somebody may consider my behavior as a commercial maketing, I do not care, cause I am touched by my team and our site. We pursuit the best visial impact, the most simple operation, and the most advanced technology. Acutually, it is totally free. I think it is a big gift to worldwide users! We discussed why we did such a project and the answer is simple and pure: we want to make a thing that can offer the best service to those users.
The world needs a place that is not around money!
Thanks to my team.
The world needs a place that is not around money!
Thanks to my team.
Monday, August 23, 2010
20 ideas to B2B blog content to drive traffic and boost SEO
I am a new fish in the B2B field, and spending a lot of time on studying how a online B2B maketing operates. Today I read a good article about B2B marketing, which is, I think, a very illuminated one no matter in E-commerce field or other areas. Blog is such a damn good thing not only because it is free, but you can earn your own fans through writting blog articles! But to a business blog, it is not easy to get focus and the content is relatively limited.
How could you make a rich content for your business blog and reach the marketing aim? So, without more ado, let me share the article with you.
20 ideas to B2B blog content to drive traffic and boost SEO
By Kipp Bodnar
We have written about blogs a fair amount on Social Media B2B lately because it seems to be a good way for business to business companies to begin to understand the social web and the building of a community around their business. A new blog is started with lots of ideas and energy, but invariably, you hit a wall where you don’t know what to write about. Sometimes that happens after just a few posts, or it may happen after a few months, but at some point in the early life of a blog, you will wonder what to write about. And business blogs are saddled with the additional responsibility of needing to drive traffic and enhancing the search results of your site. So we offer the following list of ideas for blog content for your B2B blog:
1. Write about trends in your industry
2. Profile your customers
3. Review a recent trade show or conference
4. List the top ten twitter users in your industry
5. List the top five blogs in your industry
6. Write how-to posts about your product or service
7. Start a contest and ask for submissions
8. Profile your employees
9. Explain industry terms for either the novice or the industry veteran
10. Interview industry leaders using emailed questions and responses.
11. Respond to a current event relevant to your business
12. Discuss the latest industry research in the context of your business
13. Use Trendrr to create graphs of industry information
14. Ask a question on Twitter and blog the answers
15. Interview journalists and analysts that cover your industry
16. Share outrageous product stats and specifications
17. Compile the top ten blog posts on a specific industry topic
18. Post teaser pictures of new products in development
19. Giveaway product samples, service trials or company swag for comments
20. Share a list of ideas for other B2B bloggers to use to help creative content for their blogs
Please leave additional ideas for good business blog content in the comments. And if you have used any of these ideas and have increased the traffic to your site with them, please let us know.
How could you make a rich content for your business blog and reach the marketing aim? So, without more ado, let me share the article with you.
20 ideas to B2B blog content to drive traffic and boost SEO
By Kipp Bodnar
We have written about blogs a fair amount on Social Media B2B lately because it seems to be a good way for business to business companies to begin to understand the social web and the building of a community around their business. A new blog is started with lots of ideas and energy, but invariably, you hit a wall where you don’t know what to write about. Sometimes that happens after just a few posts, or it may happen after a few months, but at some point in the early life of a blog, you will wonder what to write about. And business blogs are saddled with the additional responsibility of needing to drive traffic and enhancing the search results of your site. So we offer the following list of ideas for blog content for your B2B blog:
1. Write about trends in your industry
2. Profile your customers
3. Review a recent trade show or conference
4. List the top ten twitter users in your industry
5. List the top five blogs in your industry
6. Write how-to posts about your product or service
7. Start a contest and ask for submissions
8. Profile your employees
9. Explain industry terms for either the novice or the industry veteran
10. Interview industry leaders using emailed questions and responses.
11. Respond to a current event relevant to your business
12. Discuss the latest industry research in the context of your business
13. Use Trendrr to create graphs of industry information
14. Ask a question on Twitter and blog the answers
15. Interview journalists and analysts that cover your industry
16. Share outrageous product stats and specifications
17. Compile the top ten blog posts on a specific industry topic
18. Post teaser pictures of new products in development
19. Giveaway product samples, service trials or company swag for comments
20. Share a list of ideas for other B2B bloggers to use to help creative content for their blogs
Please leave additional ideas for good business blog content in the comments. And if you have used any of these ideas and have increased the traffic to your site with them, please let us know.
Friday, August 20, 2010
5 Ways B2B Companies Can Use Facebook Places
5 Ways B2B Companies Can Use Facebook Places
By Jeffrey L. Cohen Thu, Aug 19, 2010
Facebook just announced their location-based check-in system called Places and many within the social media world are wondering what effect this will have on existing location only applications. Some of them have partnered with Facebook to send check-ins in both directions. But the majority of people, including those at B2B companies, are wondering what location-based applications even are, and why they would want to check-in anywhere. Now that Facebook has rolled this out to iPhones and touch-screen based smartphones, people will begin to see the value of checking in as they see their Facebook friends in different Places. And as people continue to use Facebook as an information consuming tool and grow their professional network on Facebook, here are some uses for B2B companies to use Places.
Claim Your Business Location
Once Places is fully implemented in your area, it has not fully rolled out yet, search for your business on Facebook using a mobile phone. If it is not there, add it. Once you either find it or create it, click the link at the bottom of the page that says “Is this your business?” and follow the steps to claim your business. Even if you do not have a retail business, as long as you have a public location, it makes sense to create and claim this business on Facebook Places. This is another outpost for your business that can provide some search value for people looking for your B2B products and services. Targeted Facebook advertising directing users to a company’s Places page will be possible. It also remains to be seen how this integrates with Facebook Pages, but whether these remain separate or become tightly integrated, this increases your presence on Facebook.
Build a Professional Network
Places is another reason to add professional contacts to Facebook. Since most people use Facebook personally, and want to separate personal and professional lives, you need to understand the privacy settings that allows you to create settings by list. As you will see below, there are reasons to reach out to people on Facebook and this need to be done with your personal profile, but in the name of your business. It may be as simple as connecting with someone checked in to a Place and suggesting they Like your B2B company Page. You can also suggest this to your friends, some of whom could be professional contacts. Certain contacts you discover through Places, you will want to form a connection with, as there are different means of communication between friends and likers of Pages.
Conferences
As people get more comfortable checking in to Places on Facebook, they will do more of it. Privacy has continued to be an issue on Facebook and there are custom settings for Place check-ins. Large public events are some of the first places where people will check-in, as they may get more value from seeing who else is there. Places has a separate setting on the privacy page call “People Here Now,” which when enabled, shows that you are checked in to a Place.
B2B companies can connect with others who have checked in at an industry conference and reach out to them. Early adopters of Facebook Places will be customers and prospects who are already online using social platforms to connect and would be more receptive to companies reaching out to them. And because these are industry events, you are more likely to connect with qualified prospects.
Trade Shows
Just like conferences, people will be checking in at trade shows and other industry events. While location purists would prefer people check-in to physical locations, which always remain, rather than newly created events, which are often used just one time, there is value of an event check-in. It is a good indicator of the online citizens of an industry. It remains to be seen whether Facebook will allow the creation of temporarily places, like a trade show booth, to help drive traffic at a show. If they don’t, B2B companies can still encourage show attendees to check-in at the show location to enter a booth drawing, or otherwise request more information.
Competitive Connections
From a competitive standpoint, Facebook Place check-ins will let you know who from your competitors are at industry events. As we have discussed before, it is appropriate to cultivate business relationships at the marketing and sales level with competitors, especially online, and this is one more way to connect with them. Since you are getting this information based on their physical location, you can arrange and in-person meeting, which is a way to strengthen connections.
While Places on Facebook are so new, that not many people have begun to play with them, this is just meant to get you thinking about how location can be used for B2B companies. Have you thought about other ways you might use them?
By Jeffrey L. Cohen Thu, Aug 19, 2010
Facebook just announced their location-based check-in system called Places and many within the social media world are wondering what effect this will have on existing location only applications. Some of them have partnered with Facebook to send check-ins in both directions. But the majority of people, including those at B2B companies, are wondering what location-based applications even are, and why they would want to check-in anywhere. Now that Facebook has rolled this out to iPhones and touch-screen based smartphones, people will begin to see the value of checking in as they see their Facebook friends in different Places. And as people continue to use Facebook as an information consuming tool and grow their professional network on Facebook, here are some uses for B2B companies to use Places.
Claim Your Business Location
Once Places is fully implemented in your area, it has not fully rolled out yet, search for your business on Facebook using a mobile phone. If it is not there, add it. Once you either find it or create it, click the link at the bottom of the page that says “Is this your business?” and follow the steps to claim your business. Even if you do not have a retail business, as long as you have a public location, it makes sense to create and claim this business on Facebook Places. This is another outpost for your business that can provide some search value for people looking for your B2B products and services. Targeted Facebook advertising directing users to a company’s Places page will be possible. It also remains to be seen how this integrates with Facebook Pages, but whether these remain separate or become tightly integrated, this increases your presence on Facebook.
Build a Professional Network
Places is another reason to add professional contacts to Facebook. Since most people use Facebook personally, and want to separate personal and professional lives, you need to understand the privacy settings that allows you to create settings by list. As you will see below, there are reasons to reach out to people on Facebook and this need to be done with your personal profile, but in the name of your business. It may be as simple as connecting with someone checked in to a Place and suggesting they Like your B2B company Page. You can also suggest this to your friends, some of whom could be professional contacts. Certain contacts you discover through Places, you will want to form a connection with, as there are different means of communication between friends and likers of Pages.
Conferences
As people get more comfortable checking in to Places on Facebook, they will do more of it. Privacy has continued to be an issue on Facebook and there are custom settings for Place check-ins. Large public events are some of the first places where people will check-in, as they may get more value from seeing who else is there. Places has a separate setting on the privacy page call “People Here Now,” which when enabled, shows that you are checked in to a Place.
B2B companies can connect with others who have checked in at an industry conference and reach out to them. Early adopters of Facebook Places will be customers and prospects who are already online using social platforms to connect and would be more receptive to companies reaching out to them. And because these are industry events, you are more likely to connect with qualified prospects.
Trade Shows
Just like conferences, people will be checking in at trade shows and other industry events. While location purists would prefer people check-in to physical locations, which always remain, rather than newly created events, which are often used just one time, there is value of an event check-in. It is a good indicator of the online citizens of an industry. It remains to be seen whether Facebook will allow the creation of temporarily places, like a trade show booth, to help drive traffic at a show. If they don’t, B2B companies can still encourage show attendees to check-in at the show location to enter a booth drawing, or otherwise request more information.
Competitive Connections
From a competitive standpoint, Facebook Place check-ins will let you know who from your competitors are at industry events. As we have discussed before, it is appropriate to cultivate business relationships at the marketing and sales level with competitors, especially online, and this is one more way to connect with them. Since you are getting this information based on their physical location, you can arrange and in-person meeting, which is a way to strengthen connections.
While Places on Facebook are so new, that not many people have begun to play with them, this is just meant to get you thinking about how location can be used for B2B companies. Have you thought about other ways you might use them?
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