20 ideas to B2B blog content to drive traffic and boost SEO

I am a new fish in the B2B field, and spending a lot of time on studying how a online B2B maketing operates. Today I read a good article about B2B marketing, which is, I think, a very illuminated one no matter in E-commerce field or other areas. Blog is such a damn good thing not only because it is free, but you can earn your own fans through writting blog articles! But to a business blog, it is not easy to get focus and the content is relatively limited.
How could you make a rich content for your business blog and reach the marketing aim?  So, without more ado, let me share the article with you.


20 ideas to B2B blog content to drive traffic and boost SEO
By Kipp Bodnar

We have written about blogs a fair amount on Social Media B2B lately because it seems to be a good way for business to business companies to begin to understand the social web and the building of a community around their business. A new blog is started with lots of ideas and energy, but invariably, you hit a wall where you don’t know what to write about. Sometimes that happens after just a few posts, or it may happen after a few months, but at some point in the early life of a blog, you will wonder what to write about. And business blogs are saddled with the additional responsibility of needing to drive traffic and enhancing the search results of your site. So we offer the following list of ideas for blog content for your B2B blog:

1. Write about trends in your industry

2. Profile your customers

3. Review a recent trade show or conference

4. List the top ten twitter users in your industry

5. List the top five blogs in your industry

6. Write how-to posts about your product or service

7. Start a contest and ask for submissions

8. Profile your employees

9. Explain industry terms for either the novice or the industry veteran

10. Interview industry leaders using emailed questions and responses.

11. Respond to a current event relevant to your business

12. Discuss the latest industry research in the context of your business

13. Use Trendrr to create graphs of industry information

14. Ask a question on Twitter and blog the answers

15. Interview journalists and analysts that cover your industry

16. Share outrageous product stats and specifications

17. Compile the top ten blog posts on a specific industry topic

18. Post teaser pictures of new products in development

19. Giveaway product samples, service trials or company swag for comments

20. Share a list of ideas for other B2B bloggers to use to help creative content for their blogs

Please leave additional ideas for good business blog content in the comments. And if you have used any of these ideas and have increased the traffic to your site with them, please let us know.